Fast fashion is a trend in the clothing industry where brands produce new clothes quickly and often. When we say, "Fast fashion brands increase their collections every week," we mean that companies like Zara or H&M release new styles regularly, sometimes even weekly.
This is very different from traditional fashion, where new collections come out only a few times a year. Fast fashion encourages people to buy more clothes more often, but it also creates problems like waste and overconsumption.
Examples:
Fast fashion brands release clothes every week.
People often buy trendy clothes that don’t last long.
Some brands are going to add 50 new items this month.
This lesson will help you talk about shopping habits, trends, and how often new clothes appear using frequency adverbs, present simple, future forms, and comparatives.
🔄 GRAMMAR
1. Present Simple
Fast fashion brands increase collections every week.
People buy new clothes often.
2. Adverbs of Frequency
They always have something new.
I usually check their website on Mondays.
He sometimes buys clothes online.
3. Present Continuous
They are releasing new designs right now.
We are buying more clothes than before.
4. Future with Will / Going to
They will add more collections next month.
I’m going to stop shopping fast fashion.
5. Modal Verbs
We should think before buying.
You mustn’t throw clothes away quickly.
6. Comparatives and Superlatives
Fast fashion is cheaper but less durable.
This store is the most popular for fast fashion.
💡 VOCABULARY (10 Words)
Fast fashion – clothing made quickly and cheaply for short-term trends
Collection – a group of clothes released at the same time
Trendy – very popular at the moment
Release – to make something available to the public
Sustainable – good for the environment
Waste – things thrown away, often without use
Consumers – people who buy products
Design – the style or pattern of clothes
Overconsumption – buying or using too much
Affordable – low price, easy to buy
🛍 USEFUL EXPRESSIONS
They have a new collection every week.
It’s hard to keep up with all the trends.
This top is affordable and stylish.
I love their new summer release!
We buy more, but wear less.
Trendy clothes don’t always last.
✅ SENTENCES
Positive
Fast fashion brands increase their collections weekly.
She always shops at fast fashion stores.
Negative
They don’t produce clothes sustainably.
I don’t like buying clothes that won’t last.
Questions
Do fast fashion brands change their collections often?
Are you going to buy the new release?
Should we shop more responsibly?
Answers
Yes, they add new items every week.
No, I think I will wait for the sale.
Yes, we should think about the environment.
🗣️ LONG CONVERSATION
Emma: Have you seen the new collection at TrendyWear?
Mark: Yes! They release something new every week.
Emma: I know. I just bought a jacket last week, and now there are new colors!
Mark: That’s fast fashion for you. Always changing.
Emma: True, but sometimes I feel like I don’t need so many clothes.
Mark: I agree. We should think more about what we buy.
Emma: Are you going to buy anything this week?
Mark: No, I think I’ll wait. I want to buy less and choose better.
Emma: Good idea. I’ll do the same.
📖 LONG READING
The Impact of Fast Fashion
Fast fashion brands change their collections every week. This means that stores always have new clothes. Many people like it because the clothes are trendy and cheap. But fast fashion also creates problems.
When people buy too many clothes, they don’t wear them for long. Clothes become waste, and the environment suffers. Factories work fast to make clothes, but often the workers are paid little.
Some consumers are changing. They want sustainable fashion. They choose quality over quantity.
In the future, more people will shop responsibly. They will look for clothes that last longer and are better for the planet.
Questions and Answers
Why do people like fast fashion?
→ Because it is trendy and inexpensive.What is a problem with fast fashion?
→ It creates waste and harms the environment.What do responsible consumers want?
→ They want sustainable clothes and better quality.What will happen in the future?
→ People will shop more responsibly and think about the environment.
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