DO INFLUENCERS AFFECT WHAT YOU BUY?

Today, many people follow influencers on platforms like Instagram, TikTok, or YouTube. Influencers show clothes, makeup, food, and more. They talk about what they like—and sometimes, their followers buy the same products. This is called influencer marketing.

For example:

I saw a famous influencer wearing that jacket, so I bought it too.
My friend doesn’t like makeup, but now she follows a beauty influencer and buys new products every week.

This topic helps learners express opinions, describe influence and habits, and ask questions. Students will also use grammar related to present simple, past actions, future plans, and modal verbs for advice and possibility.

📚 GRAMMAR

✅ Present Simple for Habits and General Truths

Influencers often show new products.
Many people buy things they see online.

✅ Present Continuous

She is following a new beauty influencer.
They are watching fashion videos now.

✅ Past Simple

I bought that perfume last month.
He saw the ad on Instagram.

✅ Future with “Will” and “Going to”

I will check that influencer’s page later.
We are going to try the product this weekend.

✅ Modal Verbs (can, should, must, mustn’t)

You can follow them for ideas.
You should check reviews before buying.
You mustn’t believe everything online.

✅ Comparatives and Superlatives

This brand is more popular than that one.
She is the most followed influencer in my country.

🧾 VOCABULARY (10 Words)

Word	Definition
Influencer	A person who affects others’ choices through social media
Follow	To subscribe to someone’s online content
Product	Something you buy or use
Brand	A company that makes products
Trend	Something popular at a certain time
Ad / Advertisement	A message that tries to sell something
Content	Information like videos, posts, and photos
Review	An opinion or comment about a product
Sponsor	A brand that pays influencers to show products
Buy	To pay for something you want to have

💬 USEFUL EXPRESSIONS

Do you follow any influencers?
I saw that on Instagram!
She always shares good reviews.
They sponsored her last post.
He only buys trendy things.
That’s the new product everyone’s talking about.
I’m not sure if it’s a real opinion.
You should wait for real reviews.
They make the product look amazing.
It’s just advertising!

✏️ SENTENCES

✔️ Positive Sentences:

Influencers affect many people’s shopping habits.
I follow a travel influencer who shows cool gadgets.
We are going to try that new skincare cream.

❌ Negative Sentences:

They don’t always tell the truth.
I didn’t buy the product because it was too expensive.
You shouldn’t buy something just because it’s online.

❓ Questions:

Do influencers affect what you buy?
Have you ever bought something because of a post?
Will you follow more fashion influencers?
Can we trust all reviews online?

🗣️ Short Answers:

Yes, they do. / No, they don’t.
Yes, I have. / No, I haven’t.
Yes, I will. / No, I won’t.
Yes, we can. / No, we can’t.

🗨️ CONVERSATION

During lunch at school

Isabella: Hey Lucas, I love your new backpack! Where did you get it?

Lucas: Thanks! I saw it in a video from my favorite influencer. He showed it last week.

Isabella: Do influencers affect what you buy?

Lucas: Sometimes, yes. But I only buy things I really need.

Isabella: That’s smart. I almost bought a hair product just because someone posted a video.

Lucas: Did you buy it?

Isabella: No, it was too expensive. And the reviews weren’t good.

Lucas: Good choice. You shouldn’t trust everything online.

Isabella: True! But some influencers give honest opinions.

📖 READING

Are Influencers Changing the Way We Shop?

In the past, people watched TV ads to learn about new products. Today, many people use social media. On Instagram, YouTube, and TikTok, influencers talk about clothes, phones, food, and more.

They post photos and videos showing how to use the product. Sometimes, they really like the item. Other times, a company pays them to show it. This is called a sponsored post.

People, especially teens, like influencers because they feel real and personal. But it’s important to be careful. Not all opinions are honest. Some influencers don’t use the products they talk about.

In the future, we will see more influencers everywhere. We should learn to decide what’s true and what is just advertising.

Comprehension Questions:

Where do people see influencers today?
On social media like Instagram, TikTok, and YouTube.
Why do people follow influencers?
Because they seem real and give opinions about products.
Are all influencer posts honest?
No, some are sponsored by companies.
What should people do before buying?
They should think carefully and check reviews.